It doesn't need the homebrew channel but you can do it that way if you want, if you follow the instructions in the link you can see that all you need is a clean SD card and to pop a few files on it, then hey presto.
I've decided I'm gonna be a guinea pig and give it a go, despite it being quite a pricey game.. I also needed a new SD card.
Just thought I'd post this up for anyone else interested.

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